Leonardo

Commercial Reality Questionnaire

This questionnaire is in one part.

Commercial Reality

Lenny has openly stated that current income is £0. The next questionnaire must therefore convert the broad LVG architecture into one viable economic route.

Commercial Reality

What is your current personal monthly income?

What is your current business monthly revenue?

What minimum monthly income must you generate to meet your responsibilities?

What monthly income would create stability?

How many months of financial runway do you currently have?

CURRENT COMMERCIAL INVENTORY

Create one record for every current offer or revenue idea.

Offer name

Include for all answers: Coaching Genetic Intelligence STROM Store Affiliate income Corporate consultancy Human Engineer services Any other active commercial surface

Exact customer

Problem solved

Price

Evidence of demand

Revenue collected to date

PRIMARY NINETY DAY OFFER

Which one offer should receive primary focus for the next ninety days?

Why is this the best route to revenue now?

Who is the exact buyer?,What urgent problem are they paying to solve?

What is the minimum viable version of the offer?

What is the price?

How many clients can you safely deliver for?

What would make the offer commercially unviable?

How will a qualified prospect first discover you?

What is the target number of:

Qualified leads Calls Proposals Customers Cash collected

Calculate the true cost of serving one client.

Include: Founder time Administration Testing External professionals Software Travel Insurance Products Payment fees Tax provision Failed capacity Support time

Which current projects produce no current or near term revenue?

Which projects should be paused for ninety days?

What must be completed before supplements or peptides return to active commercial development?

Do you accept one primary revenue engine for the next ninety days?